New Launch by Gurieli

2024, Gurieli its new redesigned product. The concept was inspired by the 200 years’ of history of Georgian tea, unique tea-making culture and tradition that was born in Guria, western part of Georgia. Specific character of the region inspired us to create new illustrated concepts, based on the visual stories from the archive of Guria. launches Redesign covered Gurieli mainstream and premium product lines. Marketing agency “Playmakers” worked on the product development, created the story and unique visualization of the brand.